The Maison moved overnight. Three decisions need you. Everything else is on course.
Good morning, David. Twillory closed yesterday ahead of last Monday, led by performance polos and non-iron shirting. Reorder demand is building from last fall's shirt buyers, and Luna's replenishment send is staged for 10:30. Argus flags rising acquisition cost on the polo campaign and recommends trimming spend before noon. One core shirt size is running low against the wedding surge.
The Twillory customer buys to look correct without effort. He reacts to his own wardrobe and his own calendar, not to trends. So the Maison leads with what he already owns and what is coming up, and treats culture as a hook, never the reason.
Eleven luminaries run the marketing, content, email, commerce, and creative operations. Each tile opens into her Think Tank.
Every social and marketing decision, held in one considered calendar.
Click a start date, then click an end date for custom evergreen pipeline
Downloadable bundles of all content produced this month.
The house assortment, considered piece by piece.
Every file the house has produced. Searchable, previewable, yours.
Where the work is made. Prompt, generate, refine, until it meets the standard.
Studio is where every image and video gets made. Astra runs everything from here — prompt coaching, multi-program generation across Nano Banana, Midjourney, DALL-E, Recraft, Ideogram, Firefly, plus video models including Veo, Runway, Luma, Pika, Kling, and Hailuo.
The space holds your full asset gallery, mood boards, monthly visual coordination views, and reference uploads. Generate variants, refine with inpainting and restyle, save groups by campaign or month, and hand finished assets off to Dispatch when they’re ready to ship.
The full build is on its way. For now, this is where it will live.
Where the work goes out. Mira drafts, you approve, Luna sends.
Your vision, in one place. Lumina reads this and tells the rest of the team how to make from it.
This is your space to explain what this month is about. The feel of it. What you are trying to say.
Tone words that orbit what you want this month to feel like. Pick three to five that resonate.
Lumina works best with three to five. Remove one to add another.
Pick a curated set, build your own, or pull colors from an image.
Drop images that capture the feeling. These feed Studio when it generates the month's visuals.
Products and scents to lead with this month. Up to 4 products.
The soul of the house. Who it is, who made it, what it stands for.
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Fill these in to enable Brand Compass generation.
Every service that powers the house.
Brand data, connections, and configuration.